Grigioperla, a men’s line launched in 1988 by La Perla, which originated in Bologna, Italy. Against the backdrop of the craftsmanship of Ada Masotti, who founded La Perla in 1954, it expanded from men’s underwear into swimwear, nightwear, and fragrances. In 2002, it also introduced men’s prêt-à-porter under the name Grigioperla Touch. It is also known for the swimwear worn in the 2006 film *Casino Royale*, but the line has since been discontinued.
Fashion brand directory szu
Page language: English
Grigioperla
Share
X
(opens in a new tab)
Threads
(opens in a new tab)
Link copied
Could not copy. Select and copy the link below.
- Country
- Italy
- Related brands
Primary categories
Related categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 1954
Year
Brand
Category
Description
1954
La Perla
Parent brand
Clothing
A line for men that served the menswear segment
Grigioperla was the men’s line serving the menswear segment within the La Perla brand fami
Grigioperla was the men’s line serving the menswear segment within the La Perla brand family. In 2002, as Grigioperla Touch, it entered La Perla’s men’s prêt-à-porter, expanding beyond traditional men’s underwear and beachwear into a broader range of clothing for men. While La Perla centered on women’s lingerie, Grigioperla’s role was to present men’s products and menswear under a distinct name, positioning it alongside Nero Perla as a line for men.
1954
Parent brand
La Perla
Clothing
A line for men that served the menswear segment
Grigioperla was the men’s line serving the menswear segment within the La Perla brand fami
Grigioperla was the men’s line serving the menswear segment within the La Perla brand family. In 2002, as Grigioperla Touch, it entered La Perla’s men’s prêt-à-porter, expanding beyond traditional men’s underwear and beachwear into a broader range of clothing for men. While La Perla centered on women’s lingerie, Grigioperla’s role was to present men’s products and menswear under a distinct name, positioning it alongside Nero Perla as a line for men.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about Grigioperla
Country of origin, founding year, categories and parent brands.
Grigioperla is from Italy.
Grigioperla was founded in 1988.
Grigioperla covers the following categories: Clothing, Fragrance.
Grigioperla is a sub-brand of La Perla.