Mauna Kea

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Overview

Tagline

A contemporary luxury label designed and handcrafted in Italy.
Mauna Kea (Mauna Kea) is a fashion brand started in 1988 by an Italian surfer who was traveling the world in search of big waves and was drawn to Mauna Kea Island in the Hawaiian Islands. Positioned as contemporary luxury, it develops urban wear designed in Italy and finished by hand, while reinterpreting streetwear and underground subcultures. The brand’s creative inspiration lies in a dialogue between nature and adventure, and its collections are characterized by vivid prints and patterns, as well as special treatments such as tie-dye and shibori.

Concept

We are strictly connected with our brand values, while a continuous dialogue with nature and adventure is the main inspiration for the creative team.

Mauna Kea characteristics

Mauna Kea: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Mauna Kea

Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Streetwear
Elements of streetwear, skateboarding and hip-hop.
Sporty & sportswear
Sportswear and styles inspired by physical activity.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Mauna Kea relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Mauna Kea

Country of origin, founding year, categories and parent brands.

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