Nero Perla

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Overview

Nero Perla is a men’s line launched in 1988 by La Perla, a luxury lingerie brand originating in Bologna, Italy. La Perla was founded in Bologna in 1954 by corset maker Ada Masotti. Centered on men’s underwear, Nero Perla offers nightwear, loungewear, swimwear, and other items. Through products made with Italian materials, cotton, and silk, it has presented underwear as fashion rather than merely as a functional item.

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1 brands
Founded
1954
1954 Parent brand
La Perla
Clothing

An independent line dedicated to men’s luxury

Nero Perla was a men’s line developed by La Perla to expand into the men’s market while ma

Nero Perla was a men’s line developed by La Perla to expand into the men’s market while maintaining its women-focused brand image. It did not bear the La Perla name directly and was presented under an independent name, with a focus on men’s underwear and an emphasis on Italian-made materials and tailoring. While Grigioperla handled the company’s long-standing men’s products and men’s prêt-à-porter, Nero Perla was developed as a line within the brand family that presented men’s luxury along a separate axis.

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Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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