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GROUND

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Country
Sweden
Founded
2004 2000s
Category
Bags
Related brands
Bags brands founded in the 2000s Bags brands from Sweden

Primary categories

Overview

GROUND is a bag series by SANDQVIST. SANDQVIST was founded in Stockholm in 2004 by Anton, Daniel, and Sebastian. Centered on everyday use, GROUND offers backpacks, roll-top backpacks, shoulder bags, and tote packs. It uses recycled polyester shells and lightweight aluminum trim, focusing on simple designs while maintaining functionality. Larger models feature laptop sleeves that fit laptops up to 16 inches.

Concept

GROUNDS recognizable designs expresses simplicity while remaining functional for everyday occasions.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2004
2004 Parent brand
Sandqvist
Bags

A daily series pared back to the essentials

A practical line within Sandqvist’s daily staples range, pared back to the essentials. It

A practical line within Sandqvist’s daily staples range, pared back to the essentials. It brings together easy-to-use styles for commuting and weekends, including roll-top bags, shoppers, and crossbody bags, organizing the brand’s signature styles into a single series. It occupies a more subdued, everyday position than STREAM, with less assertiveness than ICON.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Bagsbrands fromSwedenfounded in2004

EVERYDAY ORIGINALS Sweden Founded in 2004 Bags In common Bagsbrands fromSwedenfounded in2004
GO TRAVEL Sweden Founded in 2004 Bags In common Bagsbrands fromSwedenfounded in2004
ICON Sweden Founded in 2004 Bags In common Bagsbrands fromSwedenfounded in2004
Sandqvist Sweden Founded in 2004 Bags In common Bagsbrands fromSwedenfounded in2004

Brands from Sweden founded in 2004

POC Sweden Founded in 2004 Clothing In common Brands from Sweden founded in 2004

Frequently asked questions about GROUND

Country of origin, founding year, categories and parent brands.

Related keywords

Items

Tops

Features and values

Functional clothing

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Brands from Sweden Brands founded in 2004 Brands founded in the 2000s Brands from Sweden founded in 2004 Brands from Sweden founded in the 2000s Bags brands Bags brands from Sweden Bags brands founded in the 2000s