POC

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Country: Sweden
Founded: 2004 2000s
Category: Clothing Accessories Eyewear
Related brands: Clothing brands founded in the 2000s Clothing brands from Sweden

Overview

Tagline

Protected by science

POC is a protection brand founded in 2004 by Stefan Ytterborn in Saltsjöbaden, near Stockholm, Sweden. It offers helmets, eyewear, protective vests and body protection, apparel, and accessories for sports and activities such as cycling, skiing, and snowboarding. Its official mission is “PROTECT LIVES AND REDUCE THE CONSEQUENCES OF ACCIDENTS FOR ATHLETES AND ANYONE INSPIRED TO BE ONE,” and it pursues both safety and performance through data, research, and rigorous testing.

Concept

PROTECT LIVES AND REDUCE THE CONSEQUENCES OF ACCIDENTS FOR ATHLETES AND ANYONE INSPIRED TO BE ONE

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

POCito

Sub-brand

Clothing

A derivative line focused on protection for children

POCito is POC’s official range exclusively for children, a derivative line that redesigns

POCito is POC’s official range exclusively for children, a derivative line that redesigns the protective principles developed for adult products to suit children’s physiques and visibility needs. It offers helmets, goggles, vests, and protectors for both cycling and snow sports, using fluorescent colors and reflective details to enhance children’s protection and visibility. New POCito products were also announced in the 2025 winter collection, extending to children’s products model names carried over from adult models, including Obex Visor, Fornix, and Nexal.

- Sub-brand

POCito

Clothing

A derivative line focused on protection for children

POCito is POC’s official range exclusively for children, a derivative line that redesigns