POCito

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Sweden
Category: Clothing Accessories Eyewear
Related brands: Clothing brands from Sweden

Overview

Tagline

Adult-level protection for child-sized adventure

POCito is the children’s collection of POC, a Sweden-based safety and performance brand. POC is based in Stockholm and was founded in 2004 by Stefan Ytterborn. It offers ski helmets, goggles, protective gear, apparel, and accessories for skiing/snowboarding and cycling, designed around providing adult-level protection for “children’s adventures.”

Concept

Born out of the belief that growing minds and bodies deserve more protection, not less, POCito delivers bespoke and proactive protection made specifically for children.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2004

Year Brand Category Description

2004

POC

Parent brand

Clothing

A derivative line focused on protection for children

POCito is POC’s official range exclusively for children, a derivative line that redesigns

POCito is POC’s official range exclusively for children, a derivative line that redesigns the protective principles developed for adult products to suit children’s physiques and visibility needs. It offers helmets, goggles, vests, and protectors for both cycling and snow sports, using fluorescent colors and reflective details to enhance children’s protection and visibility. New POCito products were also announced in the 2025 winter collection, extending to children’s products model names carried over from adult models, including Obex Visor, Fornix, and Nexal.

2004 Parent brand

POC

Clothing

A derivative line focused on protection for children

POCito is POC’s official range exclusively for children, a derivative line that redesigns