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ICON

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Country
Sweden
Founded
2004 2000s
Category
Bags
Related brands
Bags brands founded in the 2000s Bags brands from Sweden

Primary categories

Overview

Tagline

Designed for the city, inspired by nature
ICON is a series by Sandqvist, a bag brand based in Stockholm, Sweden. Sandqvist was founded in 2004 by three childhood friends, Anton, Daniel, and Sebastian. Centered on roll-top backpacks designed for city commutes, weekend outings, and outdoor use, ICON offers bags and accessories for everyday use. Its design approach aims to balance functionality and sustainability, with features such as recycled polyester shells and linings and lightweight aluminum elements, and is built around smart storage and ease of use.

Concept

Function & Sustainability in Every Detail

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2004
2004 Parent brand
Sandqvist
Bags

The brand’s iconic core staple series

The core line with the most iconic role among Sandqvist’s series. Built around straight li

The core line with the most iconic role among Sandqvist’s series. Built around straight lines, structured forms, and signature details, it spans roll-top bags, sacoches, and messenger bags. Compared with GROUND and EVERYDAY ORIGINALS, it presents a clearer picture of the brand’s standard identity and is designed to remain an everyday staple.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Bagsbrands fromSwedenfounded in2004

EVERYDAY ORIGINALS Sweden Founded in 2004 Bags In common Bagsbrands fromSwedenfounded in2004
GO TRAVEL Sweden Founded in 2004 Bags In common Bagsbrands fromSwedenfounded in2004
GROUND Sweden Founded in 2004 Bags In common Bagsbrands fromSwedenfounded in2004
Sandqvist Sweden Founded in 2004 Bags In common Bagsbrands fromSwedenfounded in2004

Brands from Sweden founded in 2004

POC Sweden Founded in 2004 Clothing In common Brands from Sweden founded in 2004

Frequently asked questions about ICON

Country of origin, founding year, categories and parent brands.

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Brands from Sweden Brands founded in 2004 Brands founded in the 2000s Brands from Sweden founded in 2004 Brands from Sweden founded in the 2000s Bags brands Bags brands from Sweden Bags brands founded in the 2000s