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HOPE DENIM

HOPE DENIM

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Country: Sweden
Founded: 2001 2000s
Category: Clothing
Related brands: Clothing brands founded in the 2000s Clothing brands from Sweden

Overview

Tagline

STYLE BEFORE GENDER

HOPE DENIM is the denim line of Swedish brand HOPE, launched in Stockholm in 2001 by Ann Ringstrand and Stefan Söderberg. HOPE champions “style before gender,” offering sizing in both men's and women's size systems and presenting wardrobes that emphasize individual style, centered on denim, tailoring and fabrics. HOPE DENIM uses washing processes that reduce the use of energy, chemicals and water, and offers styles including Criss Jeans, Rush Jeans and Skid Jeans. It remains one of HOPE's core categories.

Concept

HOPE’s design aesthetic is progressive with a strong focus on denim, fabrics and attention to detail. The look is curated, relaxed and confident aimed to inspire and emphasize individual style.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2001

Year Brand Category Description

2001

Hope

Parent brand

Clothing

A specialized line bringing together the brand’s denim offerings

HOPE DENIM is a denim-only line presented separately on HOPE’s official website. It offers

HOPE DENIM is a denim-only line presented separately on HOPE’s official website. It offers silhouettes including wide-leg, loose-fit, bootcut, and cropped styles, and is built around signature fits such as Criss Jeans, Rush Jeans, and Skid Jeans. Its washing processes are also highlighted as a defining feature of the line. While HOPE CORE serves as the foundation for the wardrobe as a whole, HOPE DENIM brings together the brand’s denim offerings.

2001 Parent brand

Hope

Clothing

A specialized line bringing together the brand’s denim offerings

HOPE DENIM is a denim-only line presented separately on HOPE’s official website. It offers