Hope

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Overview

Tagline

Style before gender
HOPE is a fashion brand founded in 2001 in Stockholm, Sweden, by Ann Ringstrand and Stefan Söderberg. It currently advocates “style before gender” and offers a contemporary wardrobe focused on tailoring, denim, materials, and details. It also has lines such as HOPE CORE and HOPE DENIM, and uses sizing for both men and women.

Concept

good design adds value to life

Hope characteristics

Hope: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Hope

Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Hope relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
2001
2001 Sub-brand
HOPE CORE
Clothing

A wardrobe foundation built around core staples

HOPE CORE is an established line presented as a separate collection on HOPE’s official web

HOPE CORE is an established line presented as a separate collection on HOPE’s official website. Designed to be worn over many seasons, it reworks sharp tailoring, denim, cotton jersey, and shirts in everyday materials, serving as the foundation of the brand’s overall wardrobe. HOPE uses men’s and women’s size labels for all items, and within this shared design framework, CORE brings together the basic forms. Alongside material-specific lines such as HOPE DENIM, it is positioned as supporting the brand’s core.

2001 Sub-brand
HOPE DENIM
Clothing

A specialized line bringing together the brand’s denim offerings

HOPE DENIM is a denim-only line presented separately on HOPE’s official website. It offers

HOPE DENIM is a denim-only line presented separately on HOPE’s official website. It offers silhouettes including wide-leg, loose-fit, bootcut, and cropped styles, and is built around signature fits such as Criss Jeans, Rush Jeans, and Skid Jeans. Its washing processes are also highlighted as a defining feature of the line. While HOPE CORE serves as the foundation for the wardrobe as a whole, HOPE DENIM brings together the brand’s denim offerings.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Hope

Country of origin, founding year, categories and parent brands.

Related keywords

Items

Features and values

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