szu
/
Fashion brands
/
GUESS JEANS

GUESS JEANS

X Threads

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: United States
Founded: 2024 2020s
Category: Clothing Bags Accessories Eyewear
Related brands: Clothing brands founded in the 2020s Clothing brands from United States

Overview

Tagline

What if we did more, with less?

GUESS JEANS is a denim-focused sub-brand under GUESS, which originated on the American West Coast, launched by Nicolai Marciano in 2024. Building on GUESS’s more than 40-year history in denim, it offers denim-centered basics with sustainability and technological innovation at its core. It also highlights manufacturing technologies that reduce environmental impact, such as GUESS AIRWASH.

Concept

We are committed to sustainability across all our categories

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1981

Year Brand Category Description

1981

GUESS

Parent brand

Clothing

A new brand independently developing GUESS’s denim assets.

A line that reorganized GUESS’s denim assets as a separate brand, it was explicitly identi

A line that reorganized GUESS’s denim assets as a separate brand, it was explicitly identified in the 2024 annual report as an independent brand for Millennials and Generation Z. Separated from the main GUESS brand, it serves as a new denim-focused point of entry, while having a distinct role from contemporary brands such as MARCIANO. As of 2025, it is treated as an independent brand expanding its flagship-store presence in cities including Tokyo and Amsterdam.

1981 Parent brand

GUESS

Clothing

A new brand independently developing GUESS’s denim assets.

A line that reorganized GUESS’s denim assets as a separate brand, it was explicitly identi