Gunia Project

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Overview

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Gunia Project is a brand of exceptional objects.
Gunia Project is a fashion and design brand founded in Ukraine in 2019 by Natalia Kamenska and Maria Gavrilyuk. The brand takes its name from the traditional handwoven wool coat “gunia” of the Carpathian region. Drawing on ethnographic research, museum archives, and collaboration with artisans, it reinterprets Ukrainian cultural heritage through contemporary design. Its offerings span more than 12 categories, including clothing, jewelry, ceramics, glass, and homewares, with an emphasis on small-scale production and the transmission of traditional techniques.

Concept

The brand is inspired by, but doesn't replicate, folk art.

Gunia Project characteristics

Gunia Project: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Gunia Project

Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.
Luxury & heritage
Position in the luxury market and connections to fashion history and culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Gunia Project relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Gunia Project

Country of origin, founding year, categories and parent brands.

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