NUÉ is a womenswear brand launched in Ukraine in 2019 by Victoria Udina. Centered on a dialogue between the codes of fashion and jewelry, it is designed as a “jewelry-wardrobe” and places stones and embellishments such as rhinestones, crystals, and jewels at its core. The brand emphasizes a pursuit of craftsmanship and attention to detail, with artisans approaching each piece by hand. Its offerings include dresses, tops, jackets, swimwear/lingerie, and accessories, and its “prêt-a-party” concept accommodates dressing for day and night.
Concept
a dialogue between fashion and jewelry codes（creating the "jewelry-wardrobe"）