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GUM Design

GUM Design

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Country: Italy
Founded: 2013 2010s
Category: Bags Accessories
Related brands: Bags brands founded in the 2010s Bags brands from Italy

Overview

GUM Design is a bags and accessories line launched in 2013 by Florence-based Gianni Chiarini. Part of the Gianni Chiarini brand portfolio, it is positioned as a more contemporary and accessible offering that reinterprets the codes of classic bags using materials such as PVC and rubber. Brand materials describe its aim as “new concepts and new icons,” and the line has also expanded overseas, including into the Japanese market.

Concept

The aim of this project was to create a new concept and new icons, something fresh that hadn't been seen before.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1999

Year Brand Category Description

1999

GIANNI CHIARINI

Parent brand

Bags

A distinct-concept line expanding the use of rubber

A line with a distinct concept developed by GC Group, it is centered on material proposals

A line with a distinct concept developed by GC Group, it is centered on material proposals using rubber, unlike the main line, which focuses primarily on leather. The official website’s promotional pages also present Gianni Chiarini Firenze and GUM Design side by side, clearly positioning it within the brand group as a separate direction that shifts the materials and textures used in contrast to its core leather bag range. It provides alternative-material expressions alongside the standard leather bags and, within the range of bags and accessories, has a role that foregrounds material experimentation.

1999 Parent brand

GIANNI CHIARINI

Bags

A distinct-concept line expanding the use of rubber

A line with a distinct concept developed by GC Group, it is centered on material proposals