Tagline
Extraordinary builders of ideas.
GUY ROVER is an Italian shirt maker and fashion brand founded in 1973 by Francesco Laverda in Thiene, in the Province of Vicenza in northern Italy. Centered on dress shirts, casual shirts, and polo shirts, it also offers menswear such as jackets and coats. Its approach to manufacturing combines all-machine-made production with sartorial techniques in contemporary shirts, guided by the philosophy of “finding the extraordinary in everyday life.” In the 1990s, it produced original products for prominent select shops in Milan and expanded into overseas markets, including Japan.
Concept
Rediscovering the ability to see the extraordinary in the ordinary.