LOTTO

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Overview

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LEGENDS BEGIN WITH LOTTO
LOTTO is a sports brand founded in 1973 in Montebelluna, northern Italy, by the Caberlotto brothers. Starting with tennis shoes, it expanded its sports footwear into basketball, volleyball, track and field, and soccer, and later developed sportswear as well. Today, it focuses on footwear and performance apparel, while also producing sports-inspired casualwear. The brand features a double-diamond logo that combines a tennis court and a soccer field, and also offers Lotto Leggenda, a line that reinterprets the brand’s archive in a contemporary way. It presents passion for sport, respect, and fair play as its brand values.

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Parent brands and sub-brands, ordered by founding year.

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5 brands
Founded
2017
2017 Sub-brand
LOTTO LIFE'S
Clothing

A lifestyle line focused on sports-inspired everyday wear

A lifestyle line developed by LOTTO to extend its offerings into active daily life and wel

A lifestyle line developed by LOTTO to extend its offerings into active daily life and well-being. In the brand structure announced in 2017, it was positioned to cover light exercise, leisure, and sports-inspired styles that are easy to incorporate into everyday life. Unlike LOTTO PERFORMANCE, which centers on products for competitive sports, and LOTTO LEGGENDA, which reinterprets past classics for the present, it serves to bridge sportswear and everyday clothing.

- Sub-brand
AEQUITER
Footwear

A footwear line focused on protection and foot support

AEQUITER is a footwear line developed within the LOTTO brand family, with an emphasis on p

AEQUITER is a footwear line developed within the LOTTO brand family, with an emphasis on protection and foot support. Its role differed from LOTTO PERFORMANCE, which focused mainly on general athletic shoes, and the lifestyle lines LOTTO LIFE'S and LOTTO LEGGENDA; it covered products for uses requiring foot protection and support. In LOTTO's brand architecture, it was positioned under the parent brand alongside the other lines.

- Sub-brand
LOTTO LEGGENDA
Footwear

A line that reinterprets sports archives for the present

A lifestyle line through which LOTTO reinterprets the brand’s sporting history and past mo

A lifestyle line through which LOTTO reinterprets the brand’s sporting history and past models for contemporary audiences. Unlike LOTTO PERFORMANCE, which foregrounds functionality for competition, and LOTTO LIFE'S, which proposes activewear for everyday use, it presents the brand’s history as fashion, focusing on sneakers derived from its archives. LOTTO itself also describes the line as tracing the brand’s history and reworking iconic models with contemporary designs.

- Sub-brand
LOTTO PERFORMANCE
Footwear

A line responsible for competition products and performance

Within LOTTO’s brand architecture, this name is positioned as the line responsible for com

Within LOTTO’s brand architecture, this name is positioned as the line responsible for competition-oriented products. It targets professional athletes, competitors, and people who are highly engaged in sports, and focuses primarily on athletic footwear and apparel for sports such as tennis and soccer. Unlike LOTTO LIFE'S and LOTTO LEGGENDA, which are responsible for everyday wear and reinterpretations of the archive, it is a line centered on the practical utility and performance of sports.

- Sub-brand
LOTTO WORKS
Footwear

A line covering workwear and safety shoes for the workplace

LOTTO WORKS is a line of workwear and safety shoes within the LOTTO brand family. Unlike L

LOTTO WORKS is a line of workwear and safety shoes within the LOTTO brand family. Unlike LOTTO PERFORMANCE, which focuses on products for competitive sports, LOTTO LIFE'S, which is aimed at everyday use, and LOTTO LEGGENDA, which centers on the archive, it covers clothing, footwear, and related products intended for workplace use. It is a derivative line within LOTTO's brand architecture, and its presence under the LOTTO WORKS name is also confirmed in the 2024 product catalog.

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