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AEQUITER

AEQUITER

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Country: Italy
Category: Footwear
Related brands: Footwear brands from Italy

Overview

Tagline

Live life in balance

AEQUITER is a footwear line developed by the Italian sports brand LOTTO. Introduced in the Spring/Summer 2016 season, it focuses on shoes designed to protect and correct the feet and provide support while walking. It applies LOTTO’s research in podiatry and ergonomics to product development, and primarily targets people recovering from injuries or requiring special support when walking. Its tagline is “Live life in balance.”

Concept

Live life in harmony with style and confidence

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1973

Year Brand Category Description

1973

LOTTO

Parent brand

Footwear

A footwear line focused on protection and foot support

AEQUITER is a footwear line developed within the LOTTO brand family, with an emphasis on p

AEQUITER is a footwear line developed within the LOTTO brand family, with an emphasis on protection and foot support. Its role differed from LOTTO PERFORMANCE, which focused mainly on general athletic shoes, and the lifestyle lines LOTTO LIFE'S and LOTTO LEGGENDA; it covered products for uses requiring foot protection and support. In LOTTO's brand architecture, it was positioned under the parent brand alongside the other lines.

1973 Parent brand

LOTTO

Footwear

A footwear line focused on protection and foot support

AEQUITER is a footwear line developed within the LOTTO brand family, with an emphasis on p