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Hajo

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Country
Germany
Founded
1970 1970s
Category
Clothing
Related brands
Clothing brands founded in the 1970s Clothing brands from Germany

Primary categories

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Overview

Tagline

hajo – wear the joy of life!
hajo is a fashion brand founded in 1970 in Weiden, Germany, by Hans-Jochen Müller. It focuses on casualwear for men and women, offering polo shirts, sweatshirts, knitwear and trousers, as well as nightwear and loungewear. Its brand policy emphasizes easy care through functional materials and a balance of quality, casualness and affordable prices. Its polo shirts and sweatshirts use “stay fresh®” treatment, and the company states that it holds a high share of the German men's polo shirt market.

Concept

hajo is a brand with a clear profile: contemporary, casual and quality-oriented in combination with customer-friendly prices.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
-
- Sub-brand
JOY OF LIFE
Clothing

A womenswear line focused on women’s clothing.

JOY OF LIFE is a womenswear line developed by hajo and is presented in official collection

JOY OF LIFE is a womenswear line developed by hajo and is presented in official collection guides and sales materials as hajo’s women’s collection. Its audience and product range differ from those of the men’s line hajo POLO & SPORTSWEAR, which focuses on polo shirts and sportswear; JOY OF LIFE covers women’s clothing such as blouses, shirts, dresses, trousers, jackets, and knitwear. It is a line within the hajo brand family that extends hajo’s functional and casualwear to women.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothing brands from Germany founded in 1970

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Brands from Germany founded in 1970

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Frequently asked questions about Hajo

Country of origin, founding year, categories and parent brands.

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Brands from Germany Brands founded in 1970 Brands founded in the 1970s Brands from Germany founded in 1970 Brands from Germany founded in the 1970s Clothing brands Clothing brands from Germany Clothing brands founded in the 1970s Fashion brands — country: Germany · category: Clothing · founded: 1970 Fashion brands — country: Germany · category: Clothing · founded: 1970–1979 Fashion brands — country: Germany · related keyword: Knitwear Fashion brands — category: Clothing · related keyword: Knitwear Fashion brands — founded: 1970–1979 · related keyword: Knitwear