Tagline
In a world full of Kardashian, be a Diana.
HALMANERA is a footwear brand founded in 1979 in Italy’s Marche region by Giuseppe Petrelli. Focusing primarily on women’s shoes, it is built around Made in Italy production by Marche artisans and the selection of high-quality materials. The brand advocates liberation from stereotypes of femininity represented by classic high heels, and offers shoes that combine practicality with individuality. Gaetano Pezzolato joined as creative director in 2012, and by 2018 the brand’s products were distributed in more than 500 luxury boutiques worldwide.
Concept
According to Halmanera the femininity of a shoe is not given by the classical meaning of aesthetics, but by its character.