Tagline
Who are you today?
Hapa Kristin is a colored contact lens brand launched in November 2019 by PPB Studios in Seoul, South Korea. It regards the eyes as the essence of contact lenses and expresses Identity, Mood, and Emotion through color and pattern. Alongside the question “Who are you today?”, it proposes an experience of choosing lenses to match one’s mood each day. Its collections include Bean Kristin, One&Only Kristin, and Cat-titude Kristin. Based in Korea, it has also expanded into overseas markets, including Japan and the United States.
Concept
Hapa Kristin focuses on the eyes, the essence of contact lenses. Hapa Kristin conveys emotions through the color and pattern of the lens, providing an experience that allows you to decide your own mood through the eyes.