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Havaianas

Havaianas

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Country: Brazil
Founded: 1962 1960s
Category: Footwear
Related brands: Footwear brands founded in the 1960s Footwear brands from Brazil

Overview

Tagline

Original From Brazil Since 1962

Havaianas is a flip-flop and sandal brand founded in Brazil in 1962. Inspired by Japanese zori sandals, it created a classic model with a rubber sole, replacing rice straw with rubber, and obtained a patent for rubber flip-flops in 1966. The brand is marketed by Alpargatas and is now sold in more than 100 countries. Its main lines include Top and Slim, and it has continued to collaborate in the fashion sector since 1999.

Concept

Havaianas has been spreading the Brazilian spirit around the world since 1962

Havaianas characteristics

Main traits of Havaianas

Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Minimal & basics: Minimal design and clean everyday staples.
Trends & youth culture: Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Havaianas relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.