HAVISM is a streetwear brand from Seoul, South Korea, founded in 2017. Its offerings include T-shirts, sweatshirts, hoodies, pants, bags, and other items, with casual campus looks rooted in Korean youth culture at its core. The brand is characterized by pop-inspired logos and retro color schemes, and is supported primarily by Gen Z consumers in their late teens and twenties. The brand name combines “HAVE” and “-ISM,” expressing the philosophy of representing things one wants to have or own through fashion.
Concept
A portmanteau of HAVE + ISM, expressing things one wants to have or own through fashion