Tagline
Transform busy days with elegance.
HAYNI is a Japan-based bag brand that began in 2015 in a room of an apartment as a brand originating in Osaka. Founder Akiko Uema launched it to address the everyday challenges faced by women balancing work, childcare, and other responsibilities. The brand plans and sells products for adult women, focusing on basic bags with a considered touch of current trends and genuine leather bags, with offerings suited to occasions ranging from casual to formal. Guided by the philosophy “Timeless basics for busy women,” HAYNI is available through e-commerce in Japan and overseas. It also operates MAISON HAYNI, a brand line focused on pursuing high quality.
Concept
Solving small everyday challenges for adult women