Tagline
BLUE AS IDENTITY
HAZZYS BLUE is a global family collection launched in 2026 by HAZZYS, a premium contemporary casual brand originating in Korea. As its second core line following ICONIC, it offers denim-focused collections for men, women, children, and pets. Guided by the message “BLUE AS IDENTITY,” it respects individual preferences, personalities, and diverse lifestyles, aiming to combine everyday wearability with style. Centered on denim, it has expanded into categories such as jackets, shirts, and dresses, and is being developed as HAZZYS’s global signature line.