HAZZYS

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Overview

Tagline

Always New Hazzys
HAZZYS is a premium contemporary casual brand launched in 2000 by the Korean fashion company LF (formerly LG Fashion). Inspired by the rowing club of the University of Cambridge in the UK, it is centered on “British Traditional Casual,” a modern reinterpretation of traditional British casual style. The brand began with menswear and has since expanded into womenswear, accessories, golf, kidswear, and other categories. Its name derives from the HAZZYS Rowing Club, established in 1928, and the brand emphasizes a fusion of classic values and contemporary lifestyles. Based in South Korea, it has also entered Asian markets such as China, Taiwan, and Vietnam.

Concept

British Traditional Casual

Related brands

Parent brands and sub-brands, ordered by founding year.

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9 brands
Founded
2005-2026
2005 Sub-brand
HAZZYS LADIES
Clothing

A core derivative line focused on womenswear

A women’s line launched by HAZZYS in 2005 to expand beyond its primarily menswear-focused

A women’s line launched by HAZZYS in 2005 to expand beyond its primarily menswear-focused brand lineup into womenswear. It carries forward HAZZYS’s British traditional casual style while emphasizing elegant styling and mix-and-match looks intended for women working in urban settings. It still has its own product category and editorial section on the official website under LADIES, and is positioned as a core women’s line distinct from the menswear line.

2009 Sub-brand
HAZZYS GOLF
Clothing

A sports line specializing in the golf market

Launched in 2009 as a specialist line extending HAZZYS’s British heritage into golfwear. U

Launched in 2009 as a specialist line extending HAZZYS’s British heritage into golfwear. Unlike its regular men’s and women’s apparel, it uses three-dimensional patterning and functional materials designed with golf movements in mind, balancing freedom of movement on the course with the brand’s classic aesthetic. It is presented as a separate GOLF category on the official website, and standalone stores also operate overseas, supporting its position as an ongoing sports line rather than merely a product category.

2009 Sub-brand
HAZZYS ROWING CLUB
Clothing

A heritage line that carries the brand’s origins

A heritage line that foregrounds the rowing culture of Cambridge, England, which inspired

A heritage line that foregrounds the rowing culture of Cambridge, England, which inspired the HAZZYS brand name. Announced in 2009 in official collaboration with several rowing clubs at the University of Cambridge, it uses club crests, colors, and numbers to add sporty elements to the usual traditional casual style. It has continued to be presented through official campaigns and collections since 2024, and is positioned as the line that most directly expresses HAZZYS’ origins and British identity.

2014 Sub-brand
HAZZYS KIDS
Clothing

A family line extending into children’s clothing

A kids’ line that extends HAZZYS’s British casual style for children. Unlike the adult men

A kids’ line that extends HAZZYS’s British casual style for children. Unlike the adult menswear and womenswear lines, it has different target age groups and sizing, and is centered on children’s clothing for school, everyday wear, and family looks shared by parents and children. Dedicated official channels and product offerings for kids are in place, and in recent years the line has operated as a distinct unit for management and sales, contributing to HAZZYS’s development as a family brand.

2017 Sub-brand
PHIZ
Clothing

An online casualwear line for younger consumers

PHIZ is an online-based youth line launched by HAZZYS in 2017, offering witty casualwear f

PHIZ is an online-based youth line launched by HAZZYS in 2017, offering witty casualwear featuring characters and graphics. While HAZZYS focuses on traditional casualwear, PHIZ is positioned to serve younger consumers and millennials with a lighter, more street-oriented expression. It was also developed as an independent brand in 2020, but current official product channels position it as a line of its parent brand under the name HAZZYS PHIZ.

2020 Sub-brand
HAZZYS ROYAL CLUB
Clothing

A functional line extending into club sports

A sports line that strengthens HAZZYS’s club-sports focus, also presented under the name H

A sports line that strengthens HAZZYS’s club-sports focus, also presented under the name H.R.C. Unlike HAZZYS GOLF, which specializes in golf, it centers on multiple sports such as tennis and skiing, combining functional features such as moisture-wicking and quick-drying, wind resistance, and waterproofing with elements of British clubwear. It has also been presented as an independent series in the Chinese market and at Shanghai Fashion Week, serving as a link between everyday casualwear and specialized sportswear.

2021 Sub-brand
HIS HAZZYS
Clothing

A genderless line for younger generations

HIS HAZZYS is a youth casual sub-line developed by HAZZYS for younger generations. It reta

HIS HAZZYS is a youth casual sub-line developed by HAZZYS for younger generations. It retains HAZZYS’s British elements while combining London retro school looks, minimalist design, and street influences, translating them into everyday clothing that can be worn regardless of gender. The official online store also explicitly describes it as a “HAZZYS sub-line.” It is positioned within the independent brand family as a line for younger, more casual-oriented customers than the main line.

2026 Sub-brand
HAZZYS BLUE
Clothing

A global flagship line expanding around denim

Announced by HAZZYS in 2026, this global signature line develops denim as a new core categ

Announced by HAZZYS in 2026, this global signature line develops denim as a new core category for the brand. It has a family-oriented structure spanning menswear, womenswear, kidswear, and petwear, with plans to expand beyond pants to jackets, shirts, dresses, and related items. As a major line following the existing Iconic, it is positioned to strengthen everyday wear and styling versatility and to unify the brand in overseas markets.

- Sub-brand
Greenwich
Clothing

A premium line focused on high-value-added outerwear

Greenwich is a premium line developed by HAZZYS to strengthen its position in the premium

Greenwich is a premium line developed by HAZZYS to strengthen its position in the premium contemporary segment. For Fall/Winter 2025, it was presented as a refined range centered on luxury outerwear and down, designed to serve both business and casual needs, with materials, tailoring, pricing, and product mix differentiated from the regular HAZZYS line. It is also treated as a premium line in official sales initiatives and overseas flagship stores, and is positioned as an independent line responsible for the brand’s high-value-added segment.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about HAZZYS

Country of origin, founding year, categories and parent brands.

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