HIS HAZZYS is a sub-line of HAZZYS, developed by South Korea’s LF, and launched in March 2021. It offers casual wear combining London preppy elements with a modern street sensibility, primarily targeting the MZ generation. Its concept is to reinterpret British casualwear in a minimalist and genderless way while preserving the essence of HAZZYS, with reinterpretations of classic garments such as the balmacaan coat and work jacket as signature pieces. Centered on menswear, it also extends into accessories and unisex styles.
Concept
While preserving its essence, we're rewriting British casual with a minimalist and genderless approach.