Tagline
Capturing global trends, Korea’s fashion icon GRAIN DE BEAUTE
GRAIN DE BEAUTE is a total fashion brand rooted in a hair accessory business that began in Korea in 2000. Building on manufacturing expertise developed through hair accessories, it has expanded into bags, hats, clothing, and accessories, and uses cellulose acetate as a creative material. Guided by the idea of “Beauty of Moderation,” expressed in its name, the brand centers on minimalism and modernity, pursuing harmony with everyday life and a balance between practicality and style. Designer Kang Jung-eun is responsible for the designs, and the brand also reaches international markets through Korean duty-free shops and major e-commerce platforms.
Concept
Beauty of Moderation and the Origin of Timeless Beauty.