HEALTH is a Japanese fashion brand launched in Osaka in 2005 by designer 田上拓哉. Drawing on experience as a buyer at vintage clothing stores and on cultures such as music and art, the brand produces clothing and accessories using remade vintage garments, materials derived from vintage and military clothing, and deadstock fabric. Centered on shirts, pants, T-shirts, and hats, HEALTH translates respect for vintage clothing into contemporary garments. Its philosophy values “the aspects that people instinctively feel are good,” and focuses on creating and communicating things that feel good on an intuitive level. The brand has also developed related lines such as MADE by HEALTH.
Concept
The concept recognizes that people have different tastes and ways of thinking, while holding that certain things feel good to everyone on an intuitive level. For example, people may find a beautiful landscape beautiful or feel excited when they hear cool music. HEALTH values these simple sensations. In an age overflowing with information, even the parts of human nature that instinctively recognize something as good may be becoming ambiguous. Through fashion, HEALTH seeks to create and communicate things that feel good on an intuitive level.