APPLEBUM

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Overview

Tagline

REBELLIOUS, INVENTIVE, HUMOROUS
APPLEBUM is a Japanese street fashion brand launched in Tokyo in 2005 by Muneo Sakaguchi and Masahiro Miyao. Its name comes from A Tribe Called Quest’s song “Bonita Applebum.” Drawing on cultures including hip-hop, Black music, and sports, the brand offers T-shirts, sweatshirts, shirts, outerwear, pants, caps, and other items. Through message-driven graphics and quality products, it proposes “clothing that embodies a story” and espouses “rebellion, invention, and humor” as its philosophy. It also offers SHOW AND PROVE, a line in the sports and activewear category, and has expanded its activities beyond Japan to Asia, the United States, and Europe.

Concept

Rebellion, invention, and humor

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1 brands
Founded
2025
2025 Sub-brand
SHOW AND PROVE
Clothing

A functional line expanding into sports

SHOW AND PROVE is a new line specializing in sports and active lifestyles, introduced by A

SHOW AND PROVE is a new line specializing in sports and active lifestyles, introduced by APPLEBUM in spring 2025. It carries forward APPLEBUM’s philosophy rooted in hip-hop and street culture while expanding its scope to products that emphasize athletic performance and functionality during exercise. Its offerings include dry T-shirts, training jackets, pants, and arm sleeves, catering to activities such as basketball, dance, jogging, and gym workouts. Taking on a sports-focused role distinct from the main streetwear line, it is positioned within the brand family as a line that extends APPLEBUM’s worldview into activewear. The official website explicitly describes it as a “new line,” and products continued to be offered in 2026.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about APPLEBUM

Country of origin, founding year, categories and parent brands.

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