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SHOW AND PROVE

SHOW AND PROVE

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Country: Japan
Founded: 2025 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

Bring it.

SHOW AND PROVE is a sports line launched in spring 2025 by the Japanese street fashion brand APPLEBUM. Focusing on sports, martial arts, and active lifestyles, it is centered on the spirit of “SHOW AND PROVE,” rooted in hip-hop culture, and conveys the message of proving one’s ability and convictions through actions and results rather than words. It offers apparel that combines the ethos of street culture with the competitive nature of sports. BLACK BELT JONES DC has participated as a designer since the Spring/Summer 2025 collection.

Concept

Prove your ability and convictions through actions and results, not words.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2005

Year Brand Category Description

2005

APPLEBUM

Parent brand

Clothing

A functional line expanding into sports

SHOW AND PROVE is a new line specializing in sports and active lifestyles, introduced by A

SHOW AND PROVE is a new line specializing in sports and active lifestyles, introduced by APPLEBUM in spring 2025. It carries forward APPLEBUM’s philosophy rooted in hip-hop and street culture while expanding its scope to products that emphasize athletic performance and functionality during exercise. Its offerings include dry T-shirts, training jackets, pants, and arm sleeves, catering to activities such as basketball, dance, jogging, and gym workouts. Taking on a sports-focused role distinct from the main streetwear line, it is positioned within the brand family as a line that extends APPLEBUM’s worldview into activewear. The official website explicitly describes it as a “new line,” and products continued to be offered in 2026.

2005 Parent brand

APPLEBUM

Clothing

A functional line expanding into sports

SHOW AND PROVE is a new line specializing in sports and active lifestyles, introduced by A