HEAVEN Japan

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Life is Happiness
HEAVEN Japan is a Japanese lingerie brand specializing in body-shaping underwear, founded in 2003 in Kawachinagano, Osaka Prefecture, by Takashi Matsuda. Starting as an online shop, it operates as an SPA, handling everything from product planning, manufacturing, and sales to after-sales service. Its range includes bras, girdles, panties, and night bras. Centered on proposing “適正下着®” suited to changes in age, body shape, and constitution, as well as to lifestyle, the brand pursues both functionality that addresses concerns about body shape and a comfortable fit. Its signature products include 「脇肉キャッチャー」 and 「夜寄るブラ」. In addition to e-commerce, it also operates try-on salons and fitting services.

Concept

Proposing “適正下着®” suited to changes in age, body shape, and constitution, as well as to lifestyle.

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