Hed Mayner is the eponymous brand founded in Tel Aviv in 2015 by Israeli-born designer Hed Mayner. Centered on menswear, which continues to be presented on the official Paris Fashion Week calendar, the brand treats clothing as sculpture and creates structurally constructed garments that reflect the body, mobility, and a gender-nonconformist outlook. It reinterprets religious and traditional dress, military tailoring, and sportswear, and is produced in Italy for distribution worldwide. In 2019, it received the LVMH Karl Lagerfeld Prize.
Concept
HED MAYNER treats garments as sculptures and revisits the essential male wardrobe that composes the portrait of a blurred identity and a gender non-conformist philosophy.