ADISH is a fashion brand founded in Tel Aviv, Israel, in 2018. It was launched with Amit Luzon and Eyal Eliyahu at its core, in collaboration with Jordan Nassar and Qussay Abuaker. Centered on contemporary menswear, the brand develops collections that engage with social and cultural issues through Palestinian traditional embroidery (tatreez) and collaborations with local artisans. Its collections are also carried by international select shops.
Concept
Fashion serves as a platform for social dialogue, connecting contemporary menswear with Palestinian traditional embroidery (tatreez) and the skills of local artisans.