Tagline
Lively Blooms, Heeari!
HEEARI is a fashion brand focused primarily on women's bags, founded by Choi Yunhye and Lee Hyun in Seoul, South Korea, in 2023. For women like free-spirited wildflowers, it values “love and delicacy” and aims to accompany women newly coming into bloom. It offers bags, clothing, and accessories, and also uses vegan materials, supports the independence of adolescent girls, and donates to animal welfare organizations. It operates its own design lab and offers bags such as the Aurora Shirring Duffle Bag.
Concept
HEEARI is a brand made for women who are like blooming wildflowers. We honor the values of love and delicacy, standing beside the newly blossoming you.