HELIOT EMIL

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Overview

HELIOT EMIL is a ready-to-wear brand founded in Copenhagen, Denmark, in 2016 by brothers Julius Juul and Victor Juul. Julius Juul oversees design, and the brand offers menswear and womenswear, footwear, and accessories centered on an exploration of form and function, with an experimental approach, a monochromatic aesthetic, and custom-developed materials and hardware. Its first collection was presented in Milan for Spring/Summer 2017.

Concept

At the core of HELIOT EMIL's concept lies a focus on industrialism, aimed at integrating the harmony between aesthetics and practicality.

HELIOT EMIL characteristics

HELIOT EMIL: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of HELIOT EMIL

Trends & youth culture
Adoption of trends and connections to youth culture.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.
Streetwear
Elements of streetwear, skateboarding and hip-hop.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of HELIOT EMIL relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about HELIOT EMIL

Country of origin, founding year, categories and parent brands.

Related keywords

Wearers and lines

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