hummel HIVE

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Overview

hummel HIVE is a high-end line of lifestyle products launched in 2016 by Danish sportswear brand hummel. It is a project that brings together specialists from multiple fields and moves toward new boundaries while respecting its heritage. Its concept is an apparel and footwear collection combining sportswear with Nordic street style. It comprises three lines: “COLLECTION,” “PROJECT,” and “ARCHIVE.” It is led by Dan Bjerg Hansen.

Concept

hummel HIVE is an apparel and footwear collection combining sportswear with Nordic street style.

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1 brands
Founded
1923
1923 Parent brand
hummel
Clothing

A derived line that covers the fashion segment

A derived line within hummel that covers the fashion segment. The official website present

A derived line within hummel that covers the fashion segment. The official website presents it in its women's section as a line that combines design-oriented looks and Scandinavian minimalism, grounded in classic sports DNA, and campaigns also position it as the brand's fashion division. Its dedicated page offers a range spanning trousers, zip jackets, sneakers, and football socks, giving it a more apparel-focused role than the core sports line's staple items.

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