Tagline
To Change the World Through Sport.
hummel is a sports and lifestyle brand founded in 1923 in Hamburg, Germany, when Max Albrect Ludwig Messmer and Michael Messmer established “Messmer & Co” and began producing football boots under the brand name HUMMEL. Today, it offers apparel and shoes, with a focus on sportswear and footwear. Its vision is “To Change the World Through Sport.” Its Rules of Play values are responsibility, passion, putting the customer first, and winning together.
Concept
Our culture is the engine behind everything we do. With our Rules of Play as the foundation, we take responsibility, create with passion, put the customer first, and win together. These values guide our decisions, collaboration, and ambitions.