Hender Scheme

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Overview

Hender Scheme is a Japanese leather brand founded in Tokyo in 2010 by Ryo Kashiwazaki. Centered on shoes, bags, and small leather goods, it develops its collections around handcrafted craftsmanship. The brand officially puts forward a concept that transcends social and cultural frameworks of gender, and is known for ongoing lines such as manual industrial products. Its approach to making use of the way materials change over time is also considered a defining characteristic.

Concept

Hender Scheme proposes a concept which surpasses the "gender" schema based on society, but returns to the idea of "sex" based on one's appearence.

Hender Scheme characteristics

Hender Scheme: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Hender Scheme

Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.
Minimal & basics
Minimal design and clean everyday staples.
Trends & youth culture
Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Hender Scheme relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Hender Scheme

Country of origin, founding year, categories and parent brands.

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Materials

Features and values

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