endevice is a casual footwear brand developed by Sansui Trading, a Japanese shoe manufacturer. Launched in 2010, it focuses on boots, sneakers, and other footwear for men and women. The brand name is a coined word combining “end,” “device,” and “vice,” and its collections are built around a “completed” style, incorporating playful elements and gimmicks in materials and accessories. O-NINE is also developed as a second line.
Concept
A coined word formed from three terms: “end,” “device,” and “vice.” It represents a completed form reached after unrestrained experimentation. The collection incorporates abundant playfulness and gimmicks in its materials, designs, and accessories, in keeping with the brand name. Plain and simple is best, but without playfulness, things become dull. The collection is intended for men with a style of their own.