O-NINE

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Country: Japan
Founded: 2012 2010s
Category: Footwear
Related brands: Footwear brands founded in the 2010s Footwear brands from Japan

Overview

Tagline

A brand ideal for casual everyday wear.

O-NINE is a casual shoe brand launched in Japan in 2012. It started as a second line of endevice, an older-brother-style shoe brand, and focuses on shoes designed for everyday wear. The brand name comes from “optimum” and the number “9,” which is considered a symbol of good fortune in China. The brand embraces the idea of changing shoes as casually as changing clothes, proposing suitable shoes with good fortune.

Concept

“Optimum” + “9.” Change shoes as casually as changing clothes. Propose suitable shoes with good fortune, with ease.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2010

Year Brand Category Description

2010

endevice

Parent brand

Footwear

A second line extending endevvice into everyday wear

In a 2013 announcement, Sansui Trading introduced O-NINE as endevvice’s second line. While

In a 2013 announcement, Sansui Trading introduced O-NINE as endevvice’s second line. While endevvice’s men’s shoes were described as having “edgy designs and sharp forms,” O-NINE was positioned as a more casual line of men’s shoes. It is still presented on its own website as a brand suited to everyday use, serving as an everyday-oriented option following endevvice.

2010 Parent brand

endevice

Footwear

A second line extending endevvice into everyday wear

In a 2013 announcement, Sansui Trading introduced O-NINE as endevvice’s second line. While