Henry Cotton's

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INSPIRED BY A LEGEND
Henry Cotton’s is a casualwear brand founded in Italy in 1978 by stylist Stefano Durelli. Its guiding principle, “Traditional British elegance blended with Italian creativity,” brings together British tailoring traditions and Italian design and quality. The brand focuses on men’s and women’s apparel and also offers footwear, accessories, fragrance and personal care. It has heritage lines such as British Sporting Club, and in 1983 introduced a logo depicting three Fly Fishermen.

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Traditional British elegance blended with Italian creativity

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3 brands
Founded
2008-2024
2008 Sub-brand
Henry Cotton's University
Clothing

An offshoot line for younger audiences centered on university motifs.

Henry Cotton's University was a capsule collection presented under the name HCU for Spring

Henry Cotton's University was a capsule collection presented under the name HCU for Spring/Summer 2009. It featured a dedicated logo and was developed for younger audiences around university motifs referencing Harvard and Oxford. As an early offshoot line that extended British style into the context of academic culture, it expanded the brand’s expressive scope into university and campus contexts.

2022 Sub-brand
Fly Fishing Club
Clothing

A signature collection that brings fishing origins into the present.

Fly Fishing Club is a signature collection developed from Henry Cotton's fly-fishing herit

Fly Fishing Club is a signature collection developed from Henry Cotton's fly-fishing heritage, and has continued to be presented from 23FW through 24SS and 24FW. It is positioned as everyday lifestyle wear that is easy to wear, translating fishing elements into contemporary casual style. In this respect, its motif has a different starting point from BSC, which shares the same heritage focus.

2024 Sub-brand
British Sporting Club
Clothing

The second heritage line, reinterpreting 1970s golf.

British Sporting Club is a line that Henry Cotton's has presented as its “second heritage

British Sporting Club is a line that Henry Cotton's has presented as its “second heritage line.” It carries forward the golf-related background of Sir Henry Cotton while reworking 1970s vintage golfwear into contemporary casualwear. Alongside Fly Fishing Club, it is one of the brand’s current heritage pillars and serves to express the brand’s tradition through golf.

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