Tagline
Hero pieces that are elevated, versatile and timeless
HÉROS is a premium activewear/athleisure brand launched in Los Angeles in 2017. Designed by Scottish designer Joni Kilmurray, it offers pieces made from performance materials, including recycled materials, that can be worn from the studio to the street. The brand’s official statement is “A uniform of hero pieces.” Its collections are built around “hero pieces” for everyday wear.
Concept
A uniform of hero pieces.