Tagline
Discover a new you and make every day special.
heyep is an accessories brand created by a designer duo from Korea and Japan. Centered on hair accessories, its range includes scrunchies, hair clips, headbands, and barrettes, and has expanded to include bags, eyewear, socks, and other items. The brand name derives from the Korean word “햇잎” (“fresh leaves”), reflecting a wish to bring new brightness to everyday life, like new leaves lit by the morning sun. Its designs intersect the cultures and sensibilities of both countries, combining art and aesthetics, while its items prioritize consideration for hair and skin, including those made from 100% silk.
Concept
The brand creates designs that combine art and aesthetic elements and reflect the beauty and delicacy of the cultures of both countries, bringing a fresh perspective to personal style.