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87MM

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Country
South Korea
Founded
2011 2010s
Category
Clothing Bags Accessories Footwear Lifestyle products
Related brands
Clothing brands founded in the 2010s Clothing brands from South Korea

Primary categories

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Overview

Tagline

NO CONCEPT, BUT GOOD SENSE
87MM is a fashion brand founded in Seoul, South Korea, in 2011 by models Kim Won-jun and Park Ji-eun. Focusing on everyday wear, it offers unisex street-casual clothing. Guided by “No Concept, but Good Sense,” it aims to create flexible clothing that reflects its surroundings and experiences. It continues to sell products through its official online store.

Concept

Rather than focusing simply on visuals, 87MM aims to create clean-cut and flexible apparel that reflects the entirety of our environment and experiences.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
2017
2017 Sub-brand
MMLG
Clothing

A unisex line centered on logos and everyday clothing.

MMLG is a daily-wear label launched by 87MM in 2017 to broaden its everyday clothing offer

MMLG is a daily-wear label launched by 87MM in 2017 to broaden its everyday clothing offering. It incorporates logo designs derived from the 87MM name and focuses on basic items intended for everyday wear, such as T-shirts and sweatshirts. While 87MM’s main line presents seasonal designs, MMLG serves as an entry point to the brand, centered on logos and casual staples. Unlike MO, which is described as online-only menswear, MMLG is a line primarily focused on unisex daily wear.

- Sub-brand
MO
Clothing

A menswear line centered on online retail

MO is a label developed from clothing made for 87MM studio staff to wear, and shares 87MM’

MO is a label developed from clothing made for 87MM studio staff to wear, and shares 87MM’s designs and brand background. In a 2017 interview, it was introduced as “87MM_OFFICIAL,” and a 2022 trade publication described it as an online-only menswear brand. While MMLG focuses on everyday unisex wear, MO offers men’s clothing for sale online. The official archive features a 2020 collection.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromSouth Koreafounded in2011

I HATE MONDAY South Korea Founded in 2011 Clothing In common Clothingbrands fromSouth Koreafounded in2011
KYE South Korea Founded in 2011 Clothing In common Clothingbrands fromSouth Koreafounded in2011

Brands from South Korea founded in 2011

Gentle Monster South Korea Founded in 2011 Eyewear In common Brands from South Korea founded in 2011
MATINCOX South Korea Founded in 2011 Bags In common Brands from South Korea founded in 2011

Frequently asked questions about 87MM

Country of origin, founding year, categories and parent brands.

Related keywords

Wearers and lines

Unisex clothing

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Brands from South Korea Brands founded in 2011 Brands founded in the 2010s Brands from South Korea founded in 2011 Brands from South Korea founded in the 2010s Brands founded in 2010-2014 Clothing brands Clothing brands from South Korea Clothing brands founded in the 2010s