MO is a label developed by 87MM, a fashion brand based in Seoul, South Korea. The name is an abbreviation of 87MM_OFFICIAL. Design director Kim Won-jun explains that it began when studio members at 87MM created clothes for themselves to wear together. The label offers casual clothing rooted in teamwear.
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MO
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- Country
- South Korea
- Category
- Related brands
Primary categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 2011
Year
Brand
Category
Description
2011
87MM
Parent brand
Clothing
A menswear line centered on online retail
MO is a label developed from clothing made for 87MM studio staff to wear, and shares 87MM’
MO is a label developed from clothing made for 87MM studio staff to wear, and shares 87MM’s designs and brand background. In a 2017 interview, it was introduced as “87MM_OFFICIAL,” and a 2022 trade publication described it as an online-only menswear brand. While MMLG focuses on everyday unisex wear, MO offers men’s clothing for sale online. The official archive features a 2020 collection.
2011
Parent brand
87MM
Clothing
A menswear line centered on online retail
MO is a label developed from clothing made for 87MM studio staff to wear, and shares 87MM’
MO is a label developed from clothing made for 87MM studio staff to wear, and shares 87MM’s designs and brand background. In a 2017 interview, it was introduced as “87MM_OFFICIAL,” and a 2022 trade publication described it as an online-only menswear brand. While MMLG focuses on everyday unisex wear, MO offers men’s clothing for sale online. The official archive features a 2020 collection.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about MO
Country of origin, founding year, categories and parent brands.
MO is from South Korea.
MO covers the following categories: Clothing.
MO is a sub-brand of 87MM.