szu
/
Fashion brands
/
ATELIER Line

ATELIER Line

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: South Korea
Founded: 2016 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from South Korea

Overview

ATELIER Line is the premium product line established in 2016 during a reorganization by the Korean women’s casual brand STUDIO TOMBOY. It operates from a separate creative space, where specialists set its concepts and design direction. Its brand identity is to embody the “romantic self” and “inner beauty” hidden within strong women, and its offerings focus primarily on office-oriented styles ranging from formal to contemporary.

Concept

The romantic self and inner beauty hidden within a woman who appears strong

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1977

Year Brand Category Description

1977

TOMBOY

Parent brand

Clothing

The line responsible for the highest-tier womenswear offering.

Among the internal lines established in the 2016 line reorganization, it was positioned at

Among the internal lines established in the 2016 line reorganization, it was positioned at the highest level and focused primarily on coordinated sets and coats. In a structure where Studio Line served as the basic offering and Essential Line presented everyday options, it was responsible for the higher-end womenswear offering.

1977 Parent brand

TOMBOY

Clothing

The line responsible for the highest-tier womenswear offering.

Among the internal lines established in the 2016 line reorganization, it was positioned at