KUSIKOHC

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Overview

Tagline

Right To Fail
KUSIKOHC is a streetwear and jewelry brand launched in Korea in 2016 by photographer and art director Cho Gi-seok. Centered on innovation, it espouses an ethos that does not relinquish craft, community, or humanity, and develops collections whose signature is an artful narrative exploring time, emotion, and vulnerability. With “Right To Fail” as its motto, it aims to cross boundaries.

Concept

KUSIKOHC is rooted in a sense of innovation without ever forgoing craft, community and humanity. The brand’s signature aesthetic blends an art-inspired narrative exploring the concepts of time, emotion and vulnerability.

KUSIKOHC characteristics

KUSIKOHC: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of KUSIKOHC

Trends & youth culture
Adoption of trends and connections to youth culture.
Streetwear
Elements of streetwear, skateboarding and hip-hop.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of KUSIKOHC relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about KUSIKOHC

Country of origin, founding year, categories and parent brands.

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