Tagline
New Algorithms for the City
HINE is a designer bag brand launched in Korea in 2023. Based in Seoul, it offers shoulder bags, crossbody bags, tote bags, and more. Currently presenting “New Algorithms for the City,” the brand proposes a distinctive language for urban residents that layers warm sensibility over cool rationality. It favors non-animal and environmentally conscious materials and creates episode-based collections that are not bound by seasons. Its official website lists 윤성현 as its representative.
Concept
HINE is a new language for you, living in the city. Your own algorithm, layering warm sensibility over cool reason.