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HIPANEMA

HIPANEMA

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Country: France
Founded: 2012 2010s
Category: Accessories
Related brands: Accessories brands founded in the 2010s Accessories brands from France

Overview

Hipanema is an accessories brand founded in France in 2012 by Paris-born designers Delphine Crech’riou and Jenny Collinet. Its origins lie in their meeting in 2011 on Ipanema Beach in Rio de Janeiro. The brand is known for its magnetic cuff bracelets, inspired by good-luck bracelets from Bahia, Brazil. Today, it offers costume jewelry centered on bracelets, as well as necklaces, rings, earrings, and other pieces. Its signature features include colorful travel motifs and layered jewelry, with “joy, fantasy, and layering” at the heart of its brand DNA. Its products are sold in more than 40 countries. In 2014, the accessories and ready-to-wear offshoot brand Amenapih, now WILD, was also launched.

Concept

joy, fantasy, layering

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2014

Year Brand Category Description

2014

WILD

Sub-brand

Clothing

A derivative line extending into accessories and clothing

WILD is a derivative brand for accessories and ready-to-wear launched in 2014 by HIPANEMA

WILD is a derivative brand for accessories and ready-to-wear launched in 2014 by HIPANEMA following the success of its jewelry, which centered on bracelets. Initially developed under the name Amenapih, it shares HIPANEMA’s elements rooted in Brazil and travel while expanding into clothing, swimwear, bags, hats, scarves, and other areas, offering a fashion proposition distinct from its parent brand’s jewelry focus. In 2020, it was renamed from Amenapih to WILD and is now presented under its own brand name. It is a major derivative line within the brand family, extending HIPANEMA’s world into apparel and fashion accessories.

2014 Sub-brand

WILD

Clothing

A derivative line extending into accessories and clothing

WILD is a derivative brand for accessories and ready-to-wear launched in 2014 by HIPANEMA