WILD

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Country: France
Founded: 2014 2010s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 2010s Clothing brands from France

Overview

Tagline

Wild as usual.

WILD is a women’s ready-to-wear and accessories brand from HIPANEMA, created by Paris-based designers Delphine Crech’riou and Jenny Collinet. It began as Amenapih in 2014 and was renamed WILD in 2020. Centered on ethnic and Brazil-rooted inspirations, beachwear, and a spirit of travel and adventure, the brand offers dresses, swimwear, shirts, bags, hats, belts, scarves, and more. Its signature pieces include original prints and scarves made in-house, and it presents a bohemian wardrobe for free-spirited, bold women.

Concept

More than a brand, Wild today embodies a state of mind.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2012

Year Brand Category Description

2012

HIPANEMA

Parent brand

Accessories

A derivative line extending into accessories and clothing

WILD is a derivative brand for accessories and ready-to-wear launched in 2014 by HIPANEMA

WILD is a derivative brand for accessories and ready-to-wear launched in 2014 by HIPANEMA following the success of its jewelry, which centered on bracelets. Initially developed under the name Amenapih, it shares HIPANEMA’s elements rooted in Brazil and travel while expanding into clothing, swimwear, bags, hats, scarves, and other areas, offering a fashion proposition distinct from its parent brand’s jewelry focus. In 2020, it was renamed from Amenapih to WILD and is now presented under its own brand name. It is a major derivative line within the brand family, extending HIPANEMA’s world into apparel and fashion accessories.

2012 Parent brand

HIPANEMA

Accessories

A derivative line extending into accessories and clothing

WILD is a derivative brand for accessories and ready-to-wear launched in 2014 by HIPANEMA