HIPPINK

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FIND NATURAL ME
HIPPINK is a lingerie brand originating in Korea that began in 2006 as a Japanese direct-import sales website for fashion lingerie. It currently offers bras, panties, bra tops, underwear, shapewear, legwear, and other items, pursuing comfort through wireless and seamless products and its proprietary “PINGTIP” design. The brand respects individual preferences and women’s diversity, and aims to create underwear that does not unnecessarily constrict the body and allows people to express themselves naturally as they are.

Concept

A brand that values individual preferences and understands women’s diversity

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1 brands
Founded
2020
2020 Sub-brand
HIPPINK LABE
Clothing

A line focused on functional underwear for golf

HIPPINK LABE is a functional line that extends the wire-free, seamless designs HIPPINK dev

HIPPINK LABE is a functional line that extends the wire-free, seamless designs HIPPINK developed for everyday bras, panties, and underwear into active settings, particularly golf. On its official sales page, it is presented as “LABE GOLF” and offers underwear such as LABE bras and LABE panties, as well as UV-protective neck covers and arm sleeves, knee-high socks with compression features, golf stockings, golf socks, and other items. While HIPPINK’s regular product range centers on everyday comfort, LABE focuses on ease of movement during swings, a close fit, support, and UV protection, extending into golf-specific items from underwear to accessories.

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